Commerce.AI took a book from concept to shelves in 9 months, cutting the typical publishing timeline by 70%.

Commerce.AI sells AI software to multinational corporations, a market where thought leadership drives trust in long B2B sales cycles. CEO Andy Pandharikar wanted a book to establish authority in AI-powered commerce, but traditional publishing takes around 30 months from concept to shelves.

Bussler & Co ran the project on a compressed schedule. The manuscript was written in 6 months, from June to November 2021, and publishing took 3 more. AI-Powered Commerce reached shelves in February 2022, 9 months from start to finish and 70% faster than the standard timeline.

The book is now held by Stanford University Libraries. It became a working marketing asset for Commerce.AI, opening conversations at events, conferences, and business meetings while the AI-commerce category was still forming.