AltFi's weekly fintech newsletter reached an open rate above 40%.

AltFi, then a leading hub for alternative finance news, wanted to grow the subscriber base of its weekly newsletter, The Finsight. Bussler & Co took over production and built each edition around exclusive interviews, original analysis, and commentary that went beyond the daily news cycle.

Open rates climbed above 40%, ahead of typical finance newsletter benchmarks, and the subscriber base grew steadily. The newsletter became a reliable weekly read for its audience and gave AltFi a scalable content channel that sponsors could use to reach engaged fintech readers.