Martian earned Tier 1 press, scaled past 2M installs, and was acquired by Pontem Network.

Martian Wallet, an emerging Web3 wallet, had minimal visibility and trust among mainstream business audiences. Crypto media generates plenty of hype, but traditional outlets remain skeptical of decentralized finance, and their strict editorial standards keep unknown blockchain brands out.

Bussler & Co ran an integrated PR campaign aimed at Tier 1 business and tech publications. Drawing on established journalist relationships, we secured interviews, guest articles, and product features across the Associated Press wire, in Business Insider, Hacker Noon, and Entrepreneur.

The placements carried Martian's biggest milestones to mainstream readers, including the 1.5 million install milestone and $300 million in processed transaction volume. That third-party validation reached audiences targeted crypto ads could not.