Bulla Network's leads grew 3x after placements in Tier 1 tech and finance outlets.

Bulla Network builds accounting and payroll software for Web3 companies. Despite a working product, its site drew almost no traffic and generated almost no leads. The company needed credibility inside the blockchain niche and a steady flow of high-intent visitors.

Bussler & Co ran a PR program aimed at Tier 1 tech and finance outlets, including VentureBeat, MarketWatch, and Business Insider, alongside crypto trade press such as BeInCrypto. Features and guest articles positioned Bulla as the DeFi accounting tool for crypto enterprises.

The placements sent more than 500 targeted prospects to Bulla's site each week, and leads grew 3x. Comparable B2B leads typically cost $150 to $200 each. Bulla's sales team reported a rise in productive demos with interested prospects.