Apteo's domain score grew more than 50% in five months.

Apteo built an AI-powered personalization engine for commerce, but its technical niche limited visibility with buyers. Most martech content is written for engineers, while the decision-makers who control budgets care about business outcomes. Apteo needed content that reached both audiences.

Bussler & Co wrote more than 20 articles over five months, leading with business impact rather than tech specs: long-form posts on the revenue potential of AI, short use-case stories, and thought leadership placed on Apteo's blog, Hacker Noon, and Thrive Global.

Apteo's domain score increased by more than 50%. One piece analyzing the 2020 US election was featured in Hacker Noon's roundup of 35 top stories from the first half of 2020, another was featured in KDnuggets' most-retweeted roundup of the week, and a Medium article linking to Apteo drew over 300,000 reads.