Winning top-tier media placements for an eCommerce firm

Bussler & Co, a media relations agency, was engaged by Monos, an upscale luggage and travel goods brand, to secure top-tier media placements that would increase brand awareness and drive sales.

Approach

Bussler & Co focused on showcasing Monos' brand story and unique value proposition to lifestyle, tech, and business reporters. Key messages highlighted:

• Monos' commitment to quality, sustainability, and a superior customer experience
• The brand's "less is more" design philosophy and attention to detail
• Use of high-end materials and techniques inspired by Japanese tradition  
• Recent Series B funding round

Results

Within 2 months, Bussler & Co secured placements in:

• VentureBeat: Highlighted how Monos uses AI and customer data to drive product innovation
• Entrepreneur: Discussed lessons from Japanese design principles that fuel Monos' success
• Hacker Noon: Detailed how Monos crafts physical products into memorable experiences

The media coverage reached thousands of readers, elevating Monos' brand profile and validating their premium brand positioning.

Key Takeaway

For digital-native brands, media relations done right can increase brand awareness just as well as paid advertising. By showcasing Monos' values and market traction, Bussler & Co's targeted outreach resulted in high-impact placements that drove real business value.