Major media for an indie client

Bussler & Co successfully executed a comprehensive media campaign for Sarina Film Productions' short film "Love Beyond Dreams," securing coverage across mainstream media, industry publications, and specialized film review platforms. This case study outlines our approach and results.

Challenge

Sarina Film Productions needed to generate widespread visibility for their independent short film "Love Beyond Dreams" to:

• Build credibility through critical reviews
• Promote festival screenings and accolades
• Position the film as an awards contender

Strategy

Bussler & Co implemented a multi-phase media strategy:

1. Target specialized film publications for critical reviews
2. Secure mainstream press coverage for key milestones (premieres, awards)
3. Leverage industry connections for awards season positioning

Execution

Our campaign involved:

• Crafting tailored press releases for different media segments
• Coordinating exclusive screening opportunities for film critics
• Highlighting the film's festival success and awards potential
• Arranging strategic announcement timing around festival premieres

Results

The campaign generated significant coverage across multiple media platforms:

Film Review Publications

• Film Threat published a dedicated review, providing critical analysis for industry recognition
• UK Film Review featured an in-depth critique, expanding international visibility
• Indie Shorts Mag highlighted the film's emotional resonance and technical merits
• Short Films Matter included the film in their curated collection of notable short films

Mainstream Media

• Yahoo Finance covered the film's premiere, reaching broader business and finance audiences
• LA Wire published two separate pieces: one announcing the film's Oscar qualification and another covering its Los Angeles premiere
• Access Newswire distributed a press release about the film's Cannes premiere

Media Coverage Links

• Indie Shorts Mag: "Love Beyond Dreams: Rediscovering Old Passions Underneath the Rubble of Chores"
• Yahoo Finance: "Sarina Film Productions Premieres Award-Winning Short"
• LA Wire: "Love Beyond Dreams Qualifies for Oscars 2025"
• LA Wire: "Sarina Film Productions Premieres Love Beyond Dreams in LA"
• Access Newsroom: "Sarina Film Productions Premieres Award-Winning Short at Cannes"
• Film Threat Review: "Love Beyond Dreams"
• UK Film Review: "Love Beyond Dreams"
• Short Films Matter: "Love Beyond Dreams"

Key Success Factors

• Strategic timing of press releases aligned with festival circuit momentum
• Targeted pitching to publications most relevant to indie short films
• Emphasis on awards potential created industry buzz
• Diverse media mix reached both film industry insiders and general audiences

This media campaign successfully positioned "Love Beyond Dreams" as a noteworthy independent film with critical acclaim and awards potential, fulfilling Sarina Film Productions' objectives for increased visibility and industry recognition.