Driving a 3X increase in leads for an accounting firm with PR and SEO

As an emerging player in the Web3 space, Bulla Network faced a significant challenge - minimal online visibility despite offering a cutting-edge accounting and payroll solution. Website traffic was near-zero, hampering lead generation. The priority was twofold: increase Bulla Network's visibility within the blockchain niche, while also driving targeted, high-intent traffic to their site.

After thoroughly analyzing Bulla's platform and ideal audience, we developed an integrated PR strategy focused on Tier 1 outlets in tech and finance. Publications like BeInCrypto, VentureBeat, MarketWatch, and Business Insider were key targets. Our outreach emphasized Bulla's value prop for crypto enterprises needing reliable DeFi accounting tools. Securing features and guest articles in these outlets accomplished two goals:

• Increased exposure and credibility for Bulla Network as leaders in the Web3 accounting space.
• Drove 500+ targeted, high-value prospects back to Bulla's website each week, creating tangible sales opportunities. For B2B companies, such leads commonly cost from $150 to $200+ a piece.
• Bulla's sales team noted an increase in productive demos with interested prospects.