Gridline's domain authority grew 26x on the way to a $9M fundraise.

Gridline came to Bussler & Co as a seed-stage fintech startup with a domain authority of 1 and almost no backlinks. The company needed third-party credibility to attract prospective partners and support an upcoming fundraise.

Bussler & Co wrote dozens of articles positioning Gridline as a fintech thought leader and placed articles and coverage in VentureBeat, Entrepreneur, The Fintech Times, Finance Magnates, Hacker Noon, and Seeking Alpha. Readers shared the coverage, generating hundreds of backlinks.

Within a few months, domain authority rose from 1 to 26 and backlinks grew from near zero to more than 350. Gridline reached the number one ranking for several high-value keywords, and the stronger brand supported its $9 million funding round.