Bussler & Co booked 72 executive meetings and $1.2 million in pipeline in one month.

Bussler & Co set out to prove its outbound system on itself before offering it to clients. LinkedIn benchmark data puts invite-to-opportunity conversion near 0.24 percent, which works out to roughly one qualified call per month for an account sending the platform's maximum number of invites.

The firm built a lookalike engine to find prospects resembling its current and past clients, wrote personalized outreach anchored in case studies, and ran multiple accounts in parallel, each sending more than 100 invites per week. The team included former OpenAI talent.

In one month, the campaign booked 72 meetings with US-based executives, generating $1.2 million in qualified lifetime-value pipeline and $200,000 in monthly pipeline. Bussler & Co now offers the same system to clients as a managed outbound service.